Mercedes-Benz Places – Binghatti City (Meydan) — Redefining Luxury Urban Living in Dubai
Mercedes-Benz Places – Binghatti City is a groundbreaking new master-planned urban destination in Meydan, Dubai, representing the first-ever Mercedes-Benz branded city in the world — a visionary collaboration between Binghatti Developers and Mercedes-Benz Group. This landmark development elevates branded real estate to a new global standard, blending iconic automotive design with cutting-edge urban living.
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A World-Class Urban Ecosystem
Spanning over 10 million square feet, Mercedes-Benz Places – Binghatti City is not just a residential project — it’s a complete city-within-a-city. Strategically located in Meydan, one of Dubai’s most dynamic growth corridors, the development integrates:
- Luxury branded residences and high-end living spaces
- Retail boulevards and curated shopping experiences
- Cultural, leisure, and entertainment districts
- Parks, green corridors, and wellness zones
- Mobility hubs and future-ready transportation solutions
- Sports facilities, dining venues, and public gathering spaces
Every element is designed for effortless daily living within walking distance, reflecting a sophisticated urban lifestyle where convenience and prestige meet.
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Unmatched Brand Identity and Design Philosophy
At the core of this visionary project is the Mercedes-Benz design ethos — “Sensual Purity”, translating the automotive brand’s values into architectural form. Clean lines, elegant proportions, and a timeless aesthetic define the community’s built environment, delivering residences and public spaces that embody luxury, innovation, and refinement.
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Strategic Location — Meydan, Dubai
Meydan is emerging as one of Dubai’s most sought-after urban hubs, combining residential, commercial, and leisure use within a world-class lifestyle setting. Situated just minutes from Downtown Dubai and major transport corridors, residents will benefit from:
- Seamless connectivity to business districts and leisure attractions
- Proximity to iconic destinations and key city infrastructure
- Strong appeal to both local and international buyers seeking premium branded living options.
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Lifestyle, Prestige & Long-Term Value
Mercedes-Benz Places – Binghatti City is designed for discerning buyers who value brand prestige, long-term investment upside, and exceptional lifestyle amenities. This project resonates with global high-net-worth individuals and international investors looking for:
- Exclusive branded living environments
- Integrated community experiences with empowered daily conveniences
- High-quality architectural innovation backed by two globally recognized names — Mercedes-Benz and Binghatti Developers.
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Launch & Vision
Officially launched in January 2026, this AED 30 billion project represents one of the most ambitious real estate ventures in Dubai’s history, setting a new benchmark for luxury masterplanned developments in the region and globally.
